BUĞRA
BİRBEN
about
I work at the intersection of creativity, strategy, and execution.
Over the years, I’ve contributed to a wide range of projects — from large-scale events like the Antalya Film Festival and Teknofest, to brand experiences and communication campaigns for global names such as Samsung, Coca-Cola, and Gigi, as well as public institutions including TÜBİTAK and the Ministry of Interior (Turkey).
My focus has always been the same: building ideas that don’t just look good, but actually work.
I’m particularly interested in how stories take shape across different platforms — from concept to final experience. Whether it’s an event, a campaign, or a digital presence, I enjoy connecting the dots and making sure every detail serves a bigger narrative.
I tend to keep things simple, efficient, and purposeful. No unnecessary noise — just clear thinking and strong execution.
Currently working freelance, collaborating with teams and brands that value both creativity and structure.
jOB eXPERIENCE
Responbilities: Digital Communication, Marketing Communication, Project Management, Brand Communication,
Sponsor Management
Sr. Digital Project & Brand Manager / Freelance
October 2023 – Present / Remote
Responbilities
Digital Communication, Marketing Communication, Project Management, Brand Communication, Social Media Communication
Client
Samsung (Mobile & Smart Devices Category)
Cheil Worldwide Türkiye / İstanbul, Türkiye
Digital Brand Manager
August 2021 – Ekim 2023
Responsibilities
Digital communication project development, project management (digital / promotion / advertising), client relations management, digital communication projects for public institutions, social media coordination, digital communication project development for events, website project management, mobile application project management
Clients
Republic of Türkiye Ministry of Interior (Traffic / Police / Gendarmerie General Command / Directorate General of Migration Management), Antalya Metropolitan Municipality and Mayor Menderes Türel, World Ethnosport Confederation, Personal Data, Protection Authority, Embassy of the Republic of Türkiye in Beijing Antalya International Film Festival, Antalya International Piano Festival, Ethnosport Culture Festival, Antalya Yörük Festival, Teknofest Technology Festival, Turkish Exporters Assembly, Sunny, TÜBİTAK, International Migration Film Festival, SİBERAY
SM360 / Ankara & Istanbul, Türkiye
Project Manager
April 2017 – August 2021
Responsibilities
Client communication, project development and management, competitive analysis, live broadcasting and proactive communication Strategy development and presentation.
Clients
Knorr, Herkes Sofraya, Çabuk Çorba, Lipton, Halkbank Spor, Xbox, TÜRSAB
Endorphin Digital / Istanbul, Türkiye
Digital Strategist
June 2015 – August 2016
Responsibilities
Developing and executing social media strategies based on competitive analysis, platform selection, benchmarking, message development, and target audience identification. Creating, editing, publishing, and sharing daily content (text, visual, video, or HTML) that drives meaningful engagement and encourages community action, establishing and optimizing platform-specific accounts to increase the company’s social media visibility, managing user-generated content in line with each community’s moderation policies, preparing editorial calendars and content distribution plans, analyzing social media data/metrics, insights, and best practices to ensure continuous improvement and taking action based on findings. Collaborating with other departments (such as client relations and sales) for reputation management, defining key parameters, and coordinating processes.
Clients
Fanta, Fanta Youth Festival, Coca Cola Zero, Rock'n Coke,Damla, Fuse Tea
Project
Coca Cola - #buseniniçin
Plasenta Conversation Agency / Istanbul, Türkiye
Social Media Manager
January 2015 – May 2015
Responsibilities
Developing and executing social media strategies based on competitive analysis, platform selection, benchmarking, message development, and target audience identification. Creating, editing, publishing, and sharing daily content (text, visuals, video, or HTML) that drives meaningful engagement and encourages community action. Establishing and optimizing platform-specific accounts to increase the company’s social media visibility, managing user-generated content in accordance with each community’s moderation policies, preparing editorial calendars and content distribution plans. Analyzing social media data and metrics, insights, and best practices to ensure continuous improvement, and taking action based on findings. collaborating with departments such as client relations and sales for reputation management, defining key parameters and role distribution, and coordinating processes. Supporting moderation and creative processes, reporting, and client relationship management
Clients
Vestel, PepsiCo, Durex, Akasya Acıbadem, Nestle Pure Life, TTNET, Gillette, Pantene, Intel
Project
Vestel - Almanlar Kazaninca, PepsiCo - Intern of the Year
Project House / Istanbul,Türkiye
Social Media Specialist
May 2014 - December 2014
Responsibilities
I worked as a Group Leader and Strategist at Sosyopath Social Media Agency, operating under Adinteractive. My primary responsibility was to develop digital marketing strategies from scratch by leveraging my experience across all operational levels and to lead the agency’s management processes. My other key responsibilities included creating Facebook ads, translating documents into English, supporting Project Management and Creative teams, and producing content for blogs and social media account
Clients
Mastercard Türkiye, Citroen, Faber-Castell, Adel, Knorr
Sosyopath / Istanbul, Türkiye
Social Media Team Leader
April 2013 – November 2013
MedyaSOS / Istanbul, Türkiye
Social Media Project Manager
December 2012 – April 2013
Responsibilities
At MedyaSOS, one of Türkiye’s leading social media agencies, I took part in projects for major brands such as Acıbadem Healthcare Group, ElectroWorld, Bauhaus, Otokoç, Avis, Budget, and Birmot, as well as for artists including Hande Yener, Hadise, Teoman, Ferhat Göçer, Volkan Konak, Gökhan Özen, and Aylin Aslım.
Responsibilities
I worked as a Social Media Specialist and Strategist at Klinik Social Media Agency, operating under Değişim Group. My primary responsibility was to develop digital marketing strategies from scratch by leveraging my experience across all operational levels.
My other responsibilities included creating Facebook ads, translating documents into English, supporting Project Management and Creative teams, and producing content for blogs and social media accounts. During the same period, I also served as an instructor at Dijital Akademi, where I delivered training on social media marketing, video marketing, and viral marketing under Değişim Group.
Klinik Social Media Agency / Istanbul, Türkiye
Project Manager
November 2011 – December 2012
Responsibilities
I started at DenizBank, one of Türkiye’s leading banks (ranked 6th), through a training program where I received education in fundamental banking, basic economics, the Turkish economy, general economics, insurance, personal communication skills, marketing techniques, and Microsoft Excel. Following a 3-month internship, I managed all banking services within the retail banking channel across both branch offices and the head office.
Denizbank / Istanbul, Türkiye
Retail Banking Specialist
April 2008 – February 2011
Responsibilities
Promoting Turkcell’s roaming services to tourists in Türkiye and Turkish users living abroad. Contributing to a department generating approximately 6% of Turkcell’s total revenue. Supporting efforts to enhance brand awareness, strengthen public image, and improve communication with potential customers.
Turkcell / Istanbul, Türkiye
Roaming Team Member
June 2005 – December 2005
educatıon & Certıfıcatıon
Masters Degree
management ınformatıon systems
bahçeşehİr university
bachelors Degree
ınternatıonal relatıons
İstanbul university
Certıfıcatıon
pmp certfıcate
İstanbul Instıtute
LANGUAGE & SKILLS
LANGUAGE
Turkish (Native / Advanced Proficiency)
English (Full Professional Proficiency)
PROFESSIONAL SKILLS
Project Management
Event Communication
Localization
Social Media
Digital Marketing
Communication Strategy
Team Management
Public Relations
Influencer Marketing
Presentation Skills
Marketing Communication
Corporate Communication
Sponsorship Relations
Sales
SOFTWARE SKILLS
Ms Office Word
MS Office Excel
MS Office PowerPoint
iOS Office
Slack
Canva
Photoshop (Mid-level)
RESUME
Contact
Please contact me for personal and professional references.